You’ve probably offered a free consultation right? Yep, me too.
Unfortunately you’ve probably also faced the same problem I did, and millions of others are right now. Free Consultations barely convert.
In this video I explain a few reasons why and what you can do about it.
Now that you’re thinking a free consultation might not be the best call to action, here’s few things to ponder to get a call to action that converts.
- Lets put the customer first. Consider how they view your ‘free consultation’ and how you can overcome the negative feelings associated with that.
- Consider a benefit driven offer instead.
- Reduce friction and fast-track an option so your potential customers are more likely to call.
- Re-frame your sales conversations.
- Set up a good follow up system (Marketing Automation and good CRMs can do this nicely).
Offers that are similar, but might perform better are;
- Discovery calls
- Strategy sessions
- Free diagnostic
- Free assessment
- Personalised webinar
There are a lot of options, these are just a few. Your ultimate goal is to differentiate yourself from the others who offer free consultations and give more confidence to your prospective customers so they will connect with you.